This describes the essential skills and knowledge and their level required for this unit

Required Skills

attend to detail

communicate facts in a fluent clear and interesting manner

conduct press conferences and group interviews

liaise with media and other organisational personnel

make media presentations

retain professionalism under duress

show empathy with victims and operational personnel

undertake public speaking as required

Required Knowledge

current practices for media liaison

newsworthiness of information

organisational and legal requirements relating to confidentiality libel accuracy discrimination

organisational policies and procedures such as relevant legislation operational corporate and strategic plans operational performance standards operational policies and procedures organisational personnel and occupational health and safety practices and guidelines organisational quality standards organisations approach to environmental management and sustainability

requirements of different media newspapers magazines radio television

requirements of local versus regional versus national media

requirements of media to present information in a newsworthyentertaining manner

role of media in disseminating information

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria Required Skills and Knowledge the Range Statement and the Assessment Guidelines for this Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability to

manage media to ensure integrity of information being disseminated

communicate organisations message accurately and in a professional manner in accordance with relevant jurisdictional policies and procedures

Consistency in performance

Competency should be demonstrated over time in a range of actual or simulated workplace environments

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in the workplace or an environment that closely resembles normal work practice and replicates the range of conditions likely to be encountered in the workplace including coping with difficulties irregularities and breakdowns in routine

Specific resources for assessment

There are no specific resource requirements for this unit

Method of assessment

In a public safety environment assessment is usually conducted via direct observation in a training environment or in the workplace via subject matter supervision andor mentoring which is typically recorded in a competency workbook

Assessment is completed using appropriately qualified assessors who select the most appropriate method of assessment

Assessment may occur in an operational environment or in an industryapproved simulated work environment Forms of assessment that are typically used include

direct observation

interviewing the candidate

journals and workplace documentation

third party reports from supervisors

written or oral questions

Organisational protocols may include:

Liaising with the media may include:

Media requirements may include:

Information which needs to be provided to the public may include:

Organisational and legal requirements may include:

Organisational requirements for press conferences may include: